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Insights on decision science, leadership, and occasional ancient wisdom for founders and builders. Ayon and Aryik combine their years of experience building top-tier startups from the ground up in Silicon Valley with cutting edge research on decision science, inspiring insights from great leaders, and startling intellectual diversions that will literally set your brain on fire from the inside. Few people who listen to this podcast survive the experience. You gotta try this shit man. It’s just that good.
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
Sunday Oct 30, 2022
Finding Product Market Fit II: Validation
Sunday Oct 30, 2022
Sunday Oct 30, 2022
You cannot create a successful business without validating your ideas early and often.
Most people use product tests (aka building an MVP) as their first and only means of validation. Creating an MVP is the slowest and most expensive way to validate your idea.
We're going to talk about low-cost, fast, techniques you can use to validate everything from the problem you're solving, to your value prop, business model, and growth strategy.
I guarantee, if you're interested in creating things that people care about, this will be one of the most valuable episodes you ever listen to.
Based on Brian Balfour's Reforge, Thinking Like a UX Researcher, the Mom Test, and our years of experience working at startups at every stage of growth from pre-MVP to $1B+ unicorn.
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