![Startup Rebels](https://pbcdn1.podbean.com/imglogo/image-logo/12697800/NewImage.png)
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Insights on decision science, leadership, and occasional ancient wisdom for founders and builders. Ayon and Aryik combine their years of experience building top-tier startups from the ground up in Silicon Valley with cutting edge research on decision science, inspiring insights from great leaders, and startling intellectual diversions that will literally set your brain on fire from the inside. Few people who listen to this podcast survive the experience. You gotta try this shit man. It’s just that good.
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![Finding Product Market Fit I: Hypothesize](https://pbcdn1.podbean.com/imglogo/image-logo/12697800/NewImage_300x300.png)
Tuesday Oct 18, 2022
Finding Product Market Fit I: Hypothesize
Tuesday Oct 18, 2022
Tuesday Oct 18, 2022
Reaching product market fit is the first major hurdle you have to overcome if you want to start a successful business. If your product isn't flying off the shelves faster than you can handle, you're not there yet.
The lean startup methodology is the most common approach people take to get there. But it’s fundamentally flawed. Today, I’m going to teach you a better approach based on Reforge: A growth strategy and product program run by a bunch of VCs, entrepreneurs, and executives from various unicorn tech companies like Uber, Lyft, Instacart, etc.
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